Design and creative direction for Juventus HERO Collection.
In the Juventus HERO Collection, the concept and artwork is focused on celebrating the club's legacy. Drawing inspiration from the classic black and white colours that symbolise Juventus tradition, the design incorporates a contemporary twist inspired by away kits featuring pink and yellow accents.
Photography: Tom Joy
The HERO collection not only pays homage to the timeless essence of the club but also adds a playful vibrancy reflecting Juventus's commitment to innovation. Adorned with the symbols of the heroes of Juventus past, the collection embodies a blend of history and tradition, with a modern, vibrant design ethos. Shot in Turin, Italy.
As the creative director for Juventus' HERO collection shoot, I envisioned a blend of nature and urban elegance. I selected the rich forest green aesthetics and the waters of Turin to serve as the perfect backdrop, highlighting the vibrant and bold elements of the collection.
