Design, creative direction and marketing for Benfica, the current Primeira Liga champions.
The ÁGUIA Collection captures the strength and grace of the club’s powerful mascot to empower wearers. Meticulously crafted, the design showcases the majestic eagle symbolising courage, freedom, and determination.
This design is aimed to unite Benfica fans, proudly displaying their connection to excellence and the emblematic spirit of the legendary club. Shot in Lisbon, Portugal & Estádio do Sport Lisboa e Benfica.
For this collection, it was essential to capture the true spirit of Benfica fans. Having visited Portugal multiple times, I’ve always been struck by the deep-rooted passion they have for their teams.
I wanted our garments to resonate with genuine fans, which is why our lookbook and campaign video were designed to mirror the authentic match day experience.
The campaign came together seamlessly, with local cafés and bars generously opening their doors, embodying the same love for the club that we aimed to reflect.
