Design, creative direction and marketing for Benfica, the current Primeira Liga champions.
The ÁGUIA Collection captures the strength and grace of the club’s powerful mascot to empower wearers. Meticulously crafted, the design showcases the majestic eagle symbolising courage, freedom, and determination.
This design is aimed to unite Benfica fans, proudly displaying their connection to excellence and the emblematic spirit of the legendary club. Shot in Lisbon, Portugal & Estádio do Sport Lisboa e Benfica
Photography: Tom Joy
Each garment from LEGACIES comes with a special feature: a 'digital twin' NFT embedded within the neck label.
This NFT serves as a bridge between the physical and digital worlds, linking the tangible garment to an immersive experience within the LEGACIES App.
Before every Benfica match at the Estádio da Luz, the eagle (águia) flies around the stadium and eventually lands on top of the club's crest.
We took inspiration from this and incorporated this into our NFTs and marketing material.

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