Design, creative direction and marketing for Benfica, the current Primeira Liga champions.
The ÁGUIA Collection is inspired by Benfica's iconic eagle mascot, ÁGUIA.
Featuring bold eagle imagery, the design reflects the clubs ethos of courage, freedom and determination. Shot in Lisbon, Portugal & Estádio do Sport Lisboa e Benfica.
This design is aimed to unite Benfica fans, proudly displaying their connection to their famous mascot in an empowering and fashionable design.
For this collection, it was essential to capture the true spirit of Benfica fans. Having visited Portugal multiple times, I was inspired by the passion they have for their teams and how you notice it everywhere throughout the country.
I wanted our garments to resonate with genuine fans, which is why our lookbook and campaign video were designed to mirror the authentic match day experience, following two fans through the streets of Lisbon on their way to a Benfica match.
The campaign came together seamlessly, with local cafés and bars generously opening their doors for our shoot, proud and honoured to be involved in our Benfica campaign.
