Creative Direction, design and marketing for Inter's Il Biscione Limited Edition Collection.
Drawing inspiration from Milan's rich heritage and the iconic Biscione symbol, this collection is a fusion of history, passion, and contemporary streetwear aesthetics.
The biscione is synonymous with Inter, and a beacon of pride for Milanese football enthusiasts worldwide. The Biscione symbol, historically associated with the city of Milan and intertwined with Inter's legacy, serves as both muse and motif in this collection.
Photography: Adam Jones
Reimagined for the modern fan, the design blends traditional elements with modern fashion aesthetics.
For the Il Biscione release, I led the creative direction and design of the marketing campaign that fused real-world imagery with 3D technology. Inspired by the LEGACIES Garments’ innovative neck label, which connects wearers to a digital app, the campaign visuals seamlessly blend physical and virtual elements together.
This approach mirrored LEGACIES tech-forward identity, merging the tangible and digital for an immersive and unique marketing campaign.
