Design, creative direction and marketing for Manchester City, the current Premier League Champions.
As a Manchester-born creative, working with a hometown club was a personal milestone.
This project spans across three different collections - Superbia, Destiny and Rose.
I designed the Superbia Collection with Manchester City's historic eagle crest as the inspiration. This is the badge I knew growing up and knew resonated with die hard City supporters, and I wanted to create a collection that gives a nod to the heritage of the club whilst embracing a futuristic, fashion-forward design.
The design features the quote 'Superbia in Proelio', latin for Pride in Battle, another nod to the old badge alongside the eagle. The design also incorporates the Blue Moon, a symbol deeply tied to Manchester City's identity.
For the Destiny Collection, I served as the Creative Director. Inspired by Pep Guardiola's famous quote 'Our destiny is in our hands', the collection embraces that historic treble winning season.
The design embraces the quote and repeats throughout the collection. Graphic Design: Mike Meikleham.
The Rose Collection pays tribute to Manchester’s identity, spotlighting the Lancashire rose and the House of Superbia crest detail. With 1894 on the front, it honors the club’s founding.
As the Creative Director of this campaign I wanted it to feel truly northern and authentic to City fans, reflecting Manchesters roots and the city's rarely sunny and raw aesthetic.
To enhance this true northern aesthetic, the Rose collection was shot at Mary D’s, a beloved fan MCFC pub, to root it in the heart of the fanbase.
