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Cal Moores Studio

A design-led creative studio specialising in creative direction, digital, and social-first marketing.

Built on years of experience across leading agencies and global campaigns in sport, fashion, and culture.

We work with startups, established brands, and everything in between to craft identities, design websites, and create social-first content that connects and converts.

Our mission is to create culturally relevant, future-facing design that connects deeply with audiences and stands the test of time.

With experience across sport, fashion, lifestyle, beauty and digital, we bring a unique ability to balance heritage with innovation, crafting work that feels grounded while looking ahead.

From startups to global organisations, we tailor our process to meet the needs of each client and deliver design that’s both strategic and standout.

Explore Our Work

Explore Our Work

Explore some of our campaigns and projects below, with a full showcase of our work available here

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Selected Brands We’ve Designed For

The Juventus Football Club logo with a stylized black and white shield and the letter 'J'.
United States Soccer Federation logo with 'USA' and a shield design in black and white.
The logo of the Turkish football club Beşiktaş, featuring a black eagle with outstretched wings above a shield with the letters S.E.B. and a banner with the slogan "E Pluribus Unum."
Logo for Laser Award Winning Laser Clinic with stylized text on a black background.
Black and white logo with the letters 'JML' inside a circle.
Black and white circular emblem of Manchester City with a ship, a flower, and the words Manchester City, 1894.
Logo for D2D Fixings, featuring the text D2D with a gear symbol inside the number 2, and the word Fixings underneath.
Stylized white text spelling 'BETASQUAD' on a black background.

  • From concept to final product, Cal showed a remarkable ability to capture the spirit and identity of the club Brand in a fresh, creative way.

    SOFIA A - BENFICA LICENSING MANAGER

  • After working with Cal for a number of years, I’ve consistently found him to approach new projects with the utmost creativity. Whether launching a new brand, creating a campaign, or refining a brand identity I would highly recommend him.

    ALEX - LEGACIES FOUNDER

  • I've worked with Cal a couple of times for PDFTA and Field of Play. On both projects Cal has done a fantastic job of working to translate our vision into some great branding. What's more Cal helped us with guidelines of how to use them. We'll definitely be working with Cal again in the future

    JOHN C - PDFTA FOUNDER