Manchester City / Superbia

Creative Direction, Design & Production for Manchester City

As a Manchester-born creative, working with a hometown club was a personal milestone.

This project spans across two different collections - Superbia and Destiny.

We designed the Superbia Collection with Manchester City's historic eagle crest as the inspiration. This is the badge we knew growing up and knew resonated with die hard City supporters, and we wanted to create a collection that gives a nod to the heritage of the club whilst embracing a futuristic, fashion-forward design.

The design features the quote 'Superbia in Proelio', latin for Pride in Battle, another nod to the old badge alongside the eagle. The design also incorporates the Blue Moon, a symbol deeply tied to Manchester City's identity.

Photography: Sophie Askey

For the Destiny Collection, we served as the Creative Director. Inspired by Pep Guardiola's famous quote 'Our destiny is in our hands', the collection embraces the treble winning season.