Benfica / ÁGUIA

Design, Creative Direction and marketing for Benfica / ÁGUIA Collection

The ÁGUIA Collection is inspired by Benfica's iconic eagle mascot, ÁGUIA.

Featuring bold eagle imagery, the design reflects the clubs ethos of courage, freedom and determination. Shot in Lisbon, Portugal & Estádio do Sport Lisboa e Benfica.

For this collection, it was essential to capture the true spirit of Benfica fans. Having visited Portugal multiple times, We was inspired by the passion they have for their teams and how you notice it everywhere throughout the country.

We wanted the collection to resonate with genuine fans, which is why our lookbook and campaign video were designed to mirror the authentic match day experience, following two fans through the streets of Lisbon on their way to a Benfica match.

Photography: Tom Joy

ÁGUIA Video Campaign

The ÁGUIA Video Campaign follows two friends venturing through the streets of Lisbon as they travel to the Estádio da Luz for matchday.

Marketing material

To support the ÁGUIA campaign rollout, we developed standout social content using 3D and motion design, crafted to be eye-catching, scroll-stopping, and platform-native.

Benfica / ÁGUIA

Design, Creative Direction and marketing for Benfica / ÁGUIA Collection

ÁGUIA Video Campaign

Marketing material

Inter / Renaissance

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