Manchester City / Destiny
Creative Direction & Production for Manchester City / Destiny Collection
The Rose Collection pays tribute to Manchester’s identity, spotlighting the Lancashire rose and the House of Superbia crest detail. With 1894 on the front, it honors the club’s founding.
For the Creative Direction of this campaign we wanted it to feel truly northern and authentic to City fans, reflecting Manchesters roots and the city's rarely sunny and raw aesthetic.
To enhance this true northern aesthetic, the Rose collection was shot at Mary D’s, a beloved fan MCFC pub, to root it in the heart of the fanbase.
Photography: Sophie Askey / Graphic Design: Meiks Agency
